Sweet Professional

¡Sweet is a new life style! It is much more than a Cosmetics Brand: it is the chance of pursuing your dreams in the universe of beauty.

Everyone working in Sweet have different experiences complementing each other. Sweet was born focused in caring for beauty with a different attitude, with a mission to provide innovation and new experiences to professional hairdressers.

Always acting fearless, conquered the five continents, and already, after ten years in the market, Sweet is present in more than 70 countries. And this is just the beginning of a long journey.

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